França Assessoria contábil e condominial | 2020
EN | França is an accounting and condominium advisory company with an office in Pindamonhangaba city, which operates in the accounting, tax, human resources, residential and commercial administration of condominiums, subdivisions and residents' associations in order to clearly administer and manage with transparency in the exercise of functions, assisting the liquidator or president and advisers in conducting the work.
The company provides support for the accounting and administrative areas of condominiums, such as verification of documentation after operations, omission of tax payments and everything that is classified as out the law, with all the accounting documents signed by an accounting professional qualified by the Regional Accounting Council (CRC) of the region.
PT-BR | França é uma empresa de assessoria contábil e condominial com escritório na cidade de Pindamonhangaba e que atua na área contábil, fiscal, recursos humanos e também na administração de condomínios residenciais, comerciais, loteamentos e associações de moradores com o objetivo de administrar e gerir com clareza e transparência no exercício das funções auxiliando o síndico ou presidente e conselheiros na condução dos trabalhos. A empresa presta suporte para as áreas contábeis e administrativas de condomínios, como por exemplo averiguação das documentações após operações no condomínio, inadimplências, omissão do recolhimento de guias de tributos e tudo que é classificado como fora da lei, com todas as peças contábeis assinadas por um profissional contábil habilitado pelo Conselho Regional de Contabilidade (CRC) da região.
EN | Creative solutions:
1. Highlight growth and financial advancement that a company or a condominium can have when hiring the advice of França;
2. Visually represent agility, excellent business vision and helpful quality service that França offers;
3. Emphasize the service scope through promotional acts, information and digital communication.
EN | Brand voice: “We believe, above all things, that people need more tranquility and transparency, especially in matters of their work and home environment. We also know that to maintain an egalitarian and organized environment, it's necessary to follow the rules and laws. For this reason, we work in an agile and suitable way to solve all the bureaucracies that involve the accounting and condominium administration of the residential and commercial sectors. We believe that our work helps to make people's lives easier.” We are França - Accounting and Condominium Advice.
EN | Why an eagle? The meaning of the eagle is often associated with courage and strength. It is called "queen of the skies" or "queen of birds" for its sovereignty, beauty and grandeur. In Celtic culture it is a symbol of rebirth and renewal. In the ancient Egypt, it was the symbol of eternal life. The eagle symbolizes nobility, majesty, freedom, agility and other virtues. His figure is used in tattoos, coats of arms, logos, football teams, etc. to represent leadership and highlight a victorious spirit.
EN | From the idea of the defined symbol, the grid construction process was initiated using circular golden modules and diagonal lines at 290º to achieve a pleasant and visually harmonic result. In this symbol we can see both the letter “F” and the silhouette of an eagle. We can also conclude that the use of lines to make this drawing is analogous to the reports in reports and spreadsheets of companies managed by França.
PT-BR | A partir da ideia de símbolo definida, o processo de construção do grid foi iniciado utilizando módulos áureos circulares e linhas diagonais em 290º para chegar em um resultado agradável e visualmente harmônico. Neste símbolo podemos enxergar tanto a letra “F” como a silhueta de uma águia, também podemos concluir que o uso das linhas para fazer este desenho fazem analogia aos relatórios em gráficos e planilhas das empresas e condomínios administrados pela França.
EN | The typography chosen to compose the logo is a Sans Serif called “Wedding Gothic”. A font that was modified seeking to maintain forms that represented the idea of a more modern, professional and flexible brand. The optical adjustment between the letters was also applied. Visually forming a fit between them and making reading more pleasant.
PT-BR | A tipografia escolhida para compor o logotipo é uma Sans Serif chamada “Wedding Gothic”. Uma fonte que foi modificada buscando manter formas que representassem a ideia de uma marca mais moderna, profissional e flexível. O ajuste óptico entre as letras também foi aplicado. Formando visualmente um encaixe entre elas e tornando a leitura mais agradável.
EN | Based on market research and focusing on França's current positioning, the main palette chosen to compose the brand is accompanied by shades of Blue and Orange. They are colors that convey seriousness and professionalism. However, we also have the feeling of something nice and friendly. A secondary palette was also defined, which serves as support to compose the visual identity application, mainly in digital media.
PT-BR | Baseado na pesquisa de mercado e focando no posicionamento atual da França, a paleta principal escolhida para compor a marca é acompanhada por tons de Azul e Laranja. São cores que transmitem seriedade e profissionalismo, porém, também temos a sensação de algo simpático e amigável. Também foi definido uma paleta secundária, que serve de apoio para compor a aplicação da identidade visual, principalmente nos meios digitais.
Director/Designer: Vitor Linhares
Pesquisa e redação: Ellen Ventura
© Studio Vitor Linhares
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